Veedol Lubricants in February 2018 has introduced its dealer landed price list in Bangladesh Market to build a better understanding with the valued distributors. This addition to the pricing strategy is seen as the expansion of the market development.
According to officials, ‘nature of the lubricants oil market is changing in Bangladesh, more brands are coming. And we need to build up a better understanding of a new approach. This simple initiative may add value to us’
This new price list contains the pricing of the Veedol product line-up
in details which will ease up the monthly, quarterly, and yearly target of the dedicated dealers.
Veedol, as a brand, it has found an emerging one in Bangladesh, however, it is less popular brand in national level.
Last month, Veedol has participated as a proud sponsor of the annual picnic arranged by Bangladesh Automobile Workshop Owner’s Association.
Veedol Lubricants is in Bangladesh market for last four years. But it has worked for small segments of the market.
Now it aims to outspread its product lineup especially with passenger car motor oil and exclusive motorcycle oil. Most of the variants of this lineup has emphasized on the imported packs to meet the market demand.
Veedol Turbostar 20W 50 and Veedol Syntron 5W 40 are going to be added to the passenger car motor oil segment.
Last three years, Oriental Oil Company Limited has been doing market the Veedol Lubricants in Bangladesh.
In Bangladesh, Veedol has found more conservative rather than other marketers. However, It has emphasized on sales-driven market policies.
It has found limited promotional campaigns in the market, which is insignificant in number comparing to the other brands.
Globally, Veedol brand has a long history of use in several of the world’s important lubricant markets.
So it can be said that Veedol is now aiming to remain as ‘the professional’s choice’ and continue to grow as a leader in the lubricants market.
Millions of motorists around the world have at one time or another used Veedol Lubricants for their cars, minivans, SUVs, trucks, motorcycles, commercial and recreational vehicles.