Veedol Lubricants Enters into Ontario Market


Automobile Solutions Americas Incorporation has inked with LubeSource under the agreement of distributorship to market Veedol Brand in Ontario.

Automobile Solutions Americas Incorporation was established in 2013 and is the official licensee of the Veedol Brand in Canada and Mexico.

Now, this partnership has given Veedol products access to Ontario market through one of the most reputed distributors and business house in the region.

Arun Kumar Vice President of the Americas for Veedol International Americas Inc. said, ‘Veedol’s preferred route to market is through strategic partners that give a most visibility and distribution enhancing its reputation in the region.’

LubeSource has a well-established process of servicing its customer base. It has already built strong relationships within the Ontario after sales market through its diligent sales & marketing teams.

With the addition of product offering, Veedol is now able to offer a century old brand recognized as ‘The Professionals Choice’ … to their customers locally.”

LubeSource is a strong lubricants distributor servicing the Ontario Market and has built up a strong customer base. Its sales team is focused on delivering superior service to its customers.

LubeSource has a 60,000-square-foot facility, allowing it to have the right product on hand to fulfill its customer needs.

By taking on the Veedol brand of lubricants, LubeSource continues to supply its customers with a brand that has global lubricant industry expertise with over a century of servicing the automotive lubricants market.

‘Veedol is the Professionals Choice for over a century and their offering works perfectly to the channels of our choice, we want to deliver the Veedol product to our professional customer.’ said Larry Burns, vice president and general manager of LubeSource.

Veedol is working together with LubeSource to develop dynamic marketing initiatives to grow sales in the Ontario market and be focused on the needs of the professional customer.

An agreement effective from February 14, 2017, sees LubeSource promoting all of the Veedol brands such as Syntron, Powertron, and Elite range, in the synthetic and conventional category of engine oils.

The Veedol brand was started in 1913 by Tide Water Oil in Pennsylvania and quickly grew to be a global player in the lubricants market.

In 1928, Tide Water Oil India was set up to supply the Indian market. In 2011, Tide Water Oil India purchased the Global rights for the Veedol brand.

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