The marketer the ‘Caltex’ brand Chevron Malaysia Limited has recently concluded its “True Power from Within” promotion.
This promotional scheme has kicked off in this May in conjunction with the 10th Anniversary of the popular blockbuster movie, Transformers with the latest release being “Transformers: The Last Knight”.
This comes with the announcement of the grand prize of a Vespa scooter awarded to each of the promotion’s 12 winners.
“At Caltex, our focus is on producing a compelling synergy between our products and the customer’s constant lookout for better value products and solutions in the most economical way. As part of our appreciation and support to our customers, we tailored the ‘True Power from Within’ promotion to help them ‘Enjoy the Journey’ more,” commented Shahid Ahmed, country chairman of Chevron Malaysia during the prize giving ceremony.
“This being my first time participating in a Caltex promotion, I was excited and pleasantly surprised when I found out that I had won the grand prize of a Vespa scooter. As a loyal Caltex customer and a fan of the Transformers blockbuster franchise, I was excited when the promotion was launched and it was so easy and convenient to enter the lucky draw. I look forward to Caltex’s upcoming promotions,” commented Pang Chee Yeo, one of the 12 winners awarded with Vespa scooters.
“During the lucky draw period, participants were required to purchase any of the selected Techron fuels or Delo® and Havoline® lubricants which have been imbued with the strength to protect your vehicle from harmful deposits for a better journey and optimized vehicle performance,” according to the company statement.
Purchase of any of the above products within the range mentioned allowed consumers to take part in a lucky draw with a chance to win prizes including Vespa scooters and StarCash.
Loyal members of the Caltex Journey Card and B Infinite Card were also entitled to special draws and a chance to win up to 2,000,000 BPoints.
During the promotion period, a total of 22 Vespa scooters and over RM10,000 worth of StarCash were awarded to customers.
Other attractive lucky draw prizes included Bose Bluetooth speakers and shopping vouchers worth RM200 each.
A total of 200 winners also walked away with 2,000,000 BPoints collectively.