Total, a renowned lubricants oil company has launched in India a new range of automotive lubricant called ‘Total Hi-Perf’ for the motorcycle oil segment.
Total’s experience in motorbike racing has resulted in a range of lubricants designed all types of two-wheeled engines.
Franco Morbidelli was crowned World Champion using Total Hi-Perf in the Moto2 category in 2017.
The company claims Total Hi-Perf to protect the engine against events like the sudden application of brake, frequent changes in gears, heavy usage of the clutch and many other such occasions that a biker comes across while riding.
Mr. Dilip Vaswani, Chairman & Managing Director, Total Oil India Pvt. Ltd said, “With an increasing demand for greater mobility along with rising disposable income, there is a significant growth opportunity for two-wheeler segment in India, which has recently surpassed even that of China.”
“At Total, we believe that innovation and sustainability are the pivotal drivers of growth in this segment and our products and offerings stand true to this. We see tremendous potential in India and are here to make a lasting impression, through our array of product offerings and solutions,” he added.
The lubricants division has pan India network of over 31 depots, 297 distributors, and over 40000 dealers.
Karoly Repas, Senior Vice President – Sales, Marketing and Technical of Total Oil India Pvt Ltd’s lubricant division commented, “We have witnessed a trend recently that customers who previously owned a car are also buying two-wheelers to escape traffic and commute short distances. However, prevailing traffic and road conditions, take away from a comfortable ride experience. Riders have no control over sudden and unavoidable jerks and brakes that a bike goes through, which in turn, compromises the bike’s engine quality and life. Total Hi-Perf, our newest range of high performing motorcycle engine oil is fully equipped to meet these everyday challenges and provide a joyful riding experience by shielding the bike’s engine from daily wear and tear thereby increasing engine life, amplifying fuel efficiency and keeping the engine clean.”
Total has also initiated an extensive marketing campaign around the launch of Hi-Perf to engage multiple target groups.
The campaign successfully targeted 40k+ garages, 80k+ mechanics, and 13k+ retailers through a nationwide campaign, using new-age technology tools like Virtual Reality (VR).