Shell recognized as lubricant global market leader for 11th time in a row


By ET Auto

Shell Lubricants has been recognized as the global market leader for the 11th consecutive year, marking the start of two decades of an undisputed industry leader.

This accolade was confirmed in the recently published Kline & Company’s 15th Edition ‘Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report. The report covers the sector in 2016.

Shell held its global market-leading position with an 11 percent market share, in terms of volume– selling 4,400 kilotons of finished lubricants.

This is equivalent to almost 5 billion liters of finished product. These sales were split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors.

Global lubricants demand reached 39.6 million tons in 2016, in which India stood as the third highest market with a growth in demand by 1.1 percent.

Mansi Tripathy, Country Head, Shell Lubricants, India, said: “We here at Shell Lubricants priorities customer delight above all and are constantly working towards delivering technologically advanced products and services.”

“Providing unmatched value to our partners and customers stands as the foundation of our businesses. Despite a generally flat market and growing competition, Shell has managed to defend its position across market segments and retain its leading market share owing to our customers. We are pleased to be recognized by Kline & Company.”

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Huibert Vigeveno, Shell Global Commercial, Executive Vice-President (including Shell Lubricants), said: “Shell Lubricants is on a strong growth path across the many markets that we operate in. We are making significant investments in our portfolio of brands, products, and services as well to further develop our world-class supply chain capabilities.”

“We continue to evolve to meet the opportunities and challenges of a fast-paced business environment, while keeping a sharp focus on developing genuine alliances, developing customer-centric solutions and innovating through research and technology.”

He further stated, “The recognition from Kline & Company signals that we are on the correct path and is a testament to the dedication of our 9,000 employees who are delivering excellent solutions to a diverse portfolio of customers across multiple industries.”

To cater to the increased demand for lubricants driven by the automotive and industrial sector, Shell has invested in hundreds of millions of dollars in its supply chain and continuously on a journey to upgrade and grow its world-class supply chain network.

Also Read: Global vehicle sales to fall by 2040, but oil demand to rise

Currently, it has 40 lube oil blending plants, 5 base oil plants, and 10 grease plants. To further align with market demand in Asia, Shell is opening a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, Singapore.

This strategic move to integrate LOBP and GMP sites will enable the capacity expansion needed to support the expected demand growth in the region.

This report has already published in The Economic Times

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