Veedol Lubricants is available in Bangladesh for last four years. But it has worked for small segments of the market. Now it aims to outspread its product lineup especially with passenger car motor oil and exclusive motorcycle oil.
Most of the variants of this lineup has emphasized on the imported packs to meet the market demand.
Veedol Turbostar 20W 50 and Veedol Syntron 5W 40 are going to be added to the passenger car motor oil segment.
Also, Veedol Take Off Premium 4T, Veedol Take Off 4T 20W 50, Veedol Take Off 4T 20W 40, Veedol Take Off 4T Racing 10W 50, and Veedol Take Off 4S 10W 30 are going to be added to strengthen the motorcycle oil segment.
Last three years, Oriental Oil Company Limited has been doing market the Veedol Lubricants in Bangladesh.
Previous Market Activities
In Bangladesh, Veedol has found more conservative rather than other marketers. However, It has emphasized on sales-driven market policies.
It has found limited promotional campaigns in the market, which is insignificant in number comparing to the other brands.
Last year, Veedol Communication Team has developed the concept of ‘Professional Der Ashthay-Eksho Bochorer Oviggotay’ to spread the history of 100-year old Veedol brand.
It also had introduced “Free Gift Box” offer for the 20 Liter Veedol pack size. This package contains toothpaste, toothbrush, mini washing powder, soap bar, and mini shampoo. It has run several times in different quarters of the year 2017.
This package has designed for Veedol Elite SAE 20W 50, Veedol HDC 50, and Veedol Avalon 68.
For Veedol Take-Off 4T, a special campaign ‘Engine’s Health Insurance’ has designed to emphasize the requirements of new generation bike.
Globally, Veedol brand has a long history of use in several of the world’s important lubricant markets.
So it can be said that Veedol is now aiming to remain as ‘the professional’s choice’ and continue to grow as a leader in the lubricants market.
Millions of motorists around the world have at one time or another used Veedol Lubricants for their cars, minivans, SUVs, trucks, motorcycles, commercial and recreational vehicles.