Chevron Malaysia Limited, the marketer of the Caltex brand in Malaysia, has launched the “True Power from Within” promotional campaign in conjunction with the 10th anniversary of the Transformers movie.
During the promotion period till July 31, Caltex consumers or Transformers fans had purchased the selected products – Havoline®, Delo® and Techron® lubricants – to be eligible to participate in the contest.
Grand prizes of Vespa scooters, exclusive Transformers premiums, StarCash, shopping vouchers and monthly lucky draws were up for grabs. Caltex Journey Card and B Infinite Card members were entitled to special draws and stand a chance to win up to two million B Points.
“We have always believed in going above and beyond for our customers to enjoy their journey with us by offering exciting campaigns and promotions beyond the products we offer,” said its area business manager (Asia Pacific cluster) Asim Khan, at the launching ceremony.
As Caltex offered both fuel and engine lubricants, two campaigns run consecutively during the promotion period.
With a minimum purchase of RM50 worth of Caltex with Techron fuel, consumers had received a free Transformers Tissue Box and secured a chance to take part in a lucky draw to win the Vespa scooters, StarCash and bonus B Points for any Caltex Journey Card and B Infinite members who use their loyalty cards to purchase any Caltex petrol or diesel at its stations nationwide.
From June 15 onwards, consumers who fueled up with a minimum of RM50 petrol or diesel purchase had entitled to purchase an exclusive Transformers reversible umbrella for RM39.90 at all Caltex service stations.
Consecutively, two lucky draw sessions were on July 4 and August 10, with a total of 20 Vespa scooters, RM12, 000 worth of StarCash, and two million B Points to be won.
Results had announced on its website and Caltex Malaysia Facebook page.
Meanwhile, Caltex had continued running the “Spot the Caltex Fun Truck” contest.
To participate, members of the public had needed to snap a photo or even a group photo with the truck and post it on the Caltex Malaysia Facebook wall or on their personal Instagram account with a creative caption in less than 10 words, “Caltex brings you true power because …..” and included the hash tag “#CaltexTruePower”.
Over a period of three weeks, five weekly winners had walked away with StarCash worth RM200 and featured in Caltex’s promotional materials.