Caltex is a worldwide noted lubricating oil brand by the premium lubricants maker Chevron.
In Bangladesh, Caltex under the supervision of Navana Petroleum Limited has made it popular in Bangladesh market for the last decade.
Navana Petroleum Limited is the authorized distributor of Chevron Lubricants under the brand ‘Caltex’ in Bangladesh. It has started its operation since April 2006.
All products of Caltex brands are imported and blended from Chevron certified Blending plants.
Delo® and Havoline® are two product brands of the Caltex.
Beyond using Havoline® with Deposit Shield™ blueprint, it has also continued its regular marketing activities of Havoline products.
Through a vast retail channel and direct marketing effort, Chevron Caltex is a very popular product in the lubricant shelf.
The successful marketer of Caltex, Navana Petroleum Limited has found more strategic than others.
However, it has emphasized on sales-driven marketing strategies.
A few significant marketing activities by Caltex Bangladesh found significant.
For the consumers, Navana Petroleum Limited has introduced a package “Dhamaka Offer -2016” last year, this yearly package up to 25% Free Offer by Caltex was valid only for 2016.
This offer was to get 1 liter free can with the purchase of 4 Liter or 5 Liter Havoline Formula, Delo Gold Ultra and Havoline Motor Oil pack.
This package has made Delo® product series regular in the market.
Currently, Navana Petroleum Limited is distributing products to industry, power plants and consumer markets.
Recently, Navana Petroleum Limited has introduced Delo® Gold Ultra SAE 15W 40 in Bangladesh Market.
However, Chevron products are highly recognized as the high-end quality products in the market.
Navana itself is a renowned group in Bangladesh has a diverse set of business activity.